As the global demand for smartphones continues to grow, businesses looking to source second-hand or pre-order devices in bulk need reliable B2B platforms. Whether you're a small phone shop, an e-commerce seller, or a wholesaler, choosing the right source is critical for quality, pricing, and consistency.
Three standout platforms for buying second-hand iPhones, Androids, and even pre-ordering new stock are Goofish.com, Backmarket.com, and 1688.com. Each has its own strengths and ideal use cases. Here's an in-depth look at how they compare.
🛒 1. Goofish.com – A Local Marketplace with B2B Potential
🔹 Overview
Goofish (闲鱼 – Xián Yú) is a second-hand marketplace owned by Alibaba, similar to eBay but more focused on the Chinese market. While it's primarily designed for C2C (consumer-to-consumer) trading, many B2B buyers use it to source affordable second-hand smartphones.
✅ Pros
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Extremely low prices, especially for iPhones and Androids sold locally in China.
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Sellers often list bulk phone lots or wholesale deals.
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Great for refurbished and carrier-unlocked phones.
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Backed by Alibaba's secure payment and dispute system.
⚠️ Cons
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Entirely in Chinese – not user-friendly for non-speakers.
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Requires local Chinese payment systems like Alipay.
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Not officially designed for B2B, so negotiation and vetting are critical.
🏆 Best For:
Tech-savvy resellers or importers who can navigate the Chinese market and want ultra-low prices.
🌍 2. Backmarket.com – The Trusted Refurbished Tech Marketplace
🔹 Overview
Backmarket is a global platform that connects buyers with certified refurbishers and professional tech resellers. It’s known for quality control, environmental sustainability, and solid warranties, making it ideal for businesses that value customer satisfaction.
✅ Pros
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Offers certified refurbished iPhones and Androids.
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B2B support, including volume discounts and business accounts.
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Operates in Europe, the US, and several global regions.
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Every device comes with a warranty (usually 12 months).
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Easy-to-use interface and transparent product grading.
⚠️ Cons
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Prices are higher compared to Goofish or 1688, due to quality control.
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Not all sellers offer large bulk quantities.
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Not ideal for sourcing brand-new or pre-order models.
🏆 Best For:
Businesses that want reliable, ready-to-resell phones with warranties, especially for retail or online stores in Western markets.
🏪 3. 1688.com – The Wholesale Giant from Alibaba
🔹 Overview
1688 is Alibaba’s domestic wholesale marketplace, different from Alibaba.com (which targets global buyers). It features thousands of manufacturers and wholesalers selling smartphones, accessories, and parts in bulk quantities.
✅ Pros
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Wholesale prices for both new and used phones.
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Thousands of suppliers for pre-orders and new model launches.
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Ideal for importing Android phones, especially from Chinese brands (Xiaomi, Oppo, etc.).
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Bulk buying is standard—perfect for medium to large businesses.
⚠️ Cons
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Like Goofish, it's in Chinese only.
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Requires local Chinese bank accounts or payment solutions.
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Quality control varies, so it's important to vet suppliers carefully.
🏆 Best For:
Wholesalers and importers who want bulk orders of phones (both new and used) and direct factory sourcing.
🔍 Summary Table
| Platform | Best For | Language | Type | Payment | Warranty | Key Advantage |
|---|---|---|---|---|---|---|
| Goofish.com | Small shops importing from China | Chinese | C2C/B2C | Alipay/WeChat Pay | Limited | Ultra-low prices |
| Backmarket.com |
Certified,warranty-backed phones |
English | B2B/B2C | Credit/PayPal/Invoice | Yes (12mo) | High quality & warranty |
| 1688.com | Bulk orders and factory sourcing | Chinese | B2B | Alipay/Bank Transfer | Varies | Direct from wholesalers |
📝 Final Thoughts
If you're in the pre-owned smartphone business, your ideal platform depends on your needs:
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Want the cheapest deals and don’t mind working through a Chinese interface? Try Goofish.
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Need quality-assured, warranty-covered devices ready to resell? Go with Backmarket.
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Looking for bulk orders and direct-from-factory pricing? 1688 is your best bet.
Each platform has its risks and benefits. Consider working with an experienced Chinese sourcing agent if you're dealing with Goofish or 1688, or stick with Backmarket for ease and peace of mind.
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